Design Thinkers

This project required students to redesign Design Thinkers. Design Thinkers is the graphic design conference for professionals in the marketing and communications sectors who think deeply about design. Every year Design Thinkers includes a completely different group of speakers on a wide range of topics relevant to the design field. The look and feel of Design Thinkers is reinvented every year.


Identity + Branding, Print

Completed At

OCAD University


  • Conference promotional poster

  • Delegate identification badge 

  • Conference program

  • Conference animation


Creative Rational 

My concept for the Design Thinkers 2016 conference revolves around the idea of coming together to celebrate design. I made this idea come to life using string because it represents each designer and where their line or journey came from. The strings all begin at different areas but end in the same place, representing the Design Thinkers conference. 


My concept behind the badge was that each guest would get a badge, a little bag of string, and a pin. Then they are encouraged to create their own string design.



* I was honoured to win a prize with this project to go to one day of the Design Thinkers Conference 2016.

If you like what you see, feel free to email me at and let's chat!