Students were assigned to create a packaging design for Patron. They are launching a new special edition smoked tequila into the Canadian Marketplace. Due to the popularity of tequila, Patron wants to launch a new smoked tequila aimed at a younger target audience (19 – 35yrs).
Identity + Packaging Design
The concept behind the design of the new tequila was to mimic the look of the hats that mariachi performers wear.