Torq

Students were assigned to create a packaging design for a new caffeinated chocolate bar called Torq. This candy bar will have all the appeal of a candy bar – chocolate, caramel and peanuts but have an added energy kick. To be consumed as a after school snack – while hanging with friends or a snack on the way out for the evening to movies, sports, video games or for older kids – the clubs. The primary target audience is males 12 – 27 yrs.

Service

Identity + Packaging Design

Completed At

OCAD University

Concept

The concept behind my process revolves around the word 'Torq' which means, "a turning or twisting force." I wanted the background to have a twisting, circling effect while the letters at the front are starting to explode from the force behind it. I chose the colour blue for my chocolate bar because the target audience it men and there aren't many chocolate bars in the market that are blue. 

If you like what you see, feel free to email me at v.silvaggi@gmail.com and let's chat!