Mariachi

Students were assigned to create a packaging design for Patron. They are launching a new special edition smoked tequila into the Canadian Marketplace. Due to the popularity of tequila, Patron wants to launch a new smoked tequila aimed at a younger target audience (19 – 35yrs).

Service

Identity + Packaging Design

Completed At

OCAD University

Concept

The concept behind the design of the new tequila was to mimic the look of the hats that mariachi performers wear. 

If you like what you see, feel free to email me at v.silvaggi@gmail.com and let's chat!