If you like what you see, feel free to email me at v.silvaggi@gmail.com and let's chat!

Mariachi

Students were assigned to create a packaging design for Patron. They are launching a new special edition smoked tequila into the Canadian Marketplace. Due to the popularity of tequila, Patron wants to launch a new smoked tequila aimed at a younger target audience (19 – 35yrs).

Service

Identity + Packaging Design

Completed At

OCAD University

Concept

The concept behind the design of the new tequila was to mimic the look of the hats that mariachi performers wear.