If you like what you see, feel free to email me at v.silvaggi@gmail.com and let's chat!

Mariachi

Patron is launching a new special edition smoked tequila into the Canadian Marketplace. Due to the popularity of tequila, Patron wants to launch a new smoked tequila aimed at a younger target audience (19 – 35yrs).

Process

The concept behind the design of the new tequila was to mimic the look of the hats that mariachi performers wear. I played around with a couple different colours for the sticker to see which one looked best to tie together the smokey effect but ended up to go with a clear background and a bright orange colour.

Final