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Students were assigned to create a packaging design for Patron. They are launching a new special edition smoked tequila into the Canadian Marketplace. Due to the popularity of tequila, Patron wants to launch a new smoked tequila aimed at a younger target audience (19 – 35yrs).


Identity + Packaging Design

Completed At

OCAD University


The concept behind the design of the new tequila was to mimic the look of the hats that mariachi performers wear.